Sam Adams is the official beer of our hometown team, the Boston Red Sox. This partnership not only celebrates our New England roots by bringing together two beloved Boston icons, but also connects us with millions of fans across the country.
Sam Adams brewer and founder Jim Koch moved to Boston in 1967, the year of the “Impossible Dream Season” for the Red Sox. He didn’t know then that he would finish school, quit his job, and start a brewery. Or that he’d hit the streets of Boston in 1984, going door-to-door to introduce bartenders to his new full-flavored beer, Samuel Adams Boston Lager. And now, more than three decades of hard work later, visitors to Fenway will enjoy the freshest Sam Adams beer, while watching the Sox play under our name in lights over in right field. It’s our impossible dream come true.
In two Sam Adams experiential bar areas – the right field roof deck now known as the “Sam Deck” and “Sammy’s On Third”, a bar beneath the third base stands – fans will be able to enjoy crowd favorites like Boston Lager and Summer Ale as well as new brews like the highly anticipated Sam ’76 (launching 2018).
We can’t wait to enjoy a cold Sam Adams and Fenway frank at the Ballpark after the first pitch.